Not automatically. Gift Aid is generally for qualifying voluntary donations, so a payment that mainly buys membership benefits may not qualify, although some charity membership subscriptions can be eligible where the benefits meet HMRC’s rules. If the payment includes a separate donation, the charity should explain which amount can be Gift Aided. You must also make a valid Gift Aid declaration and have paid enough UK Income Tax or Capital Gains Tax; check the charity’s guidance or the relevant GOV.UK rules if you are unsure.